With the rapid development of the Internet, network speech exerts its increasingly strong vitality and influence, which gradually becomes an important part of our daily speech. Meme, which works as cultural genes, not only contributes a lot to the evolution of language, but also plays a significant role in the language development, especially in the language deviance. A very important point is that memetics provides language deviance study with a brand-new view. I am going to discuss the lexical deviation, sentential deviation and chapter deviation in network buzzwords from the perspective of memetics, and have a deep analysis about their vacilfom and characteristics as well, further explain language memes' profound impact on network buzzwords deviance. Meme reveals the laws of language evolution and promotes language development, which brings about network buzzwords deviance.

meme lexical deviation sentential deviation chapter deviation

模因 词汇变异 句子变异 篇章变异

It is universally accepted that a good way of getting a deeper insight into our human world is through learning its splendid culture. Therefore, exploring the laws of cultural evolution is of vital importance when it comes to appreciating a diversity of culture. Considered as a great and new theory for explaining the laws of cultural evolution, memetics first appearing in “The Selfish Gene” (Dawkins) written by Richard Dawkins, has been heatedly discussed and widely used in different fields to further explain various language phenomena by scholars both at home and abroad. They tried to analyze language memes in slogans, social idioms and others, however, very few of them reached it from the perspective of network buzzwords, which has already become a quite important part of our social speech.

Different from other social buzzwords, network buzzwords mainly spread on the Internet, which gradually become a conventional way of expression among the netizens. It is characterized as fashionable and knowledgeable (崔颖, 2010).

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Meme is from the Greek word "mimeme", meaning something imitated, which is also similar to the genetic word "gene" in pronunciation and spelling. Meme is regarded as a unit of cultural transmission, or a cultural replication factor whose core is imitation. The Oxford English Dictionary defines it as this: An element of culture that may be considered to be passed on by non-genetic means, especially by imitation….

Since the term "meme" first appeared in 1976 in Richard Dawkins's best-selling book "The Selfish Gene", it has attracted a large number of supporters from various fields.

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… Network buzzwords are divided into many categories, like salutations, greetings, alternative names, abreactions and others (刘毓容, 2011). Mostly, these network buzzwords are the short names of the original ones, usually replaced by letters, numbers, marks and short Chinese. Salutations like BF (boyfriend), GF (girlfriend), GG (哥哥), JJ (姐姐) are all frequently used in our daily speech. 886 (拜拜咯), 3166 (再见), == (等等) are the common greetings. Alternative names take up a great part in network buzzwords, for example, 斑竹 (版主), 猪脚 (主角), RP (人品), LZ (楼主), 菜鸟 ( a person who is weak and incapable), 恐龙( a ugly girl) are all very familiar words to netizens. As to abreactions, it is frequently used, too, like 靠 (scold), 7456 (气死我了), me too (我吐) and so on. …

Language and meme have very close relationship and they mutually affect the another in many aspects.

… In this way, not only the new words get copied, but the idea of creating new words is also becoming popular. The purpose of studying network buzzwords deviance is to gain a better understanding of the real living language and its process of deviance, aiming at prying into the laws of language development. …