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II. Background:

    Ever since the B.B.C. television service began in 1926 and the first transatlantic picture was sent by the Telstar Communications Satellite in 1962, the influence of television has been growing ever stronger and can be felt in almost every household throughout the world. Indeed, the power of this magic box is so great that it has virtually changed the life style of millions of people and has even caused panic among those who have come to see more and more the negative side of this mass medium.
    Regular television broadcasting began in the U.S. in 1940, and in the 1950s and 1960s radio was overtaken by television. Television resembles a private performance in the home. Like a talking picture magazine, going on daily and nightly, it gives out along with its entertainment a quantity of easily assimilated information ranging from formal news coverage to informal discussion of the lighter affairs of the day. Through it music, drama, poetry, ballet, and spectacle have all become universally available, reaching audiences that number in the millions.
    Television is also an important teaching aid in bringing to a number of students simultaneously the details of a subject or an experiment that otherwise could be viewed only by a single person or small group. In education, television’s most impressive use is extending the range of a gifted teacher beyond a single classroom so that millions of students can benefit from his teaching. A scientific experiment can be learned by watching how it is done. The best example is the landing on the moon by the American astronauts in 1069, which was carried by satellite to an estimated audience of more than 100,000,000 viewers.
    The author, Robert MacNeil, only takes up TV’s adverse effect on American culture in the text. But, of course, the good or evil effects of television largely depend on the people who manipulate it.
 

     
 
 
 
Unit 1: Four Choices for Young People
Unit 2: Rock Superstars: What Do They Tell Us About Ourselves and Our Society?
Unit 3: A Most Forgiving Ape (part one)
Unit 4: A Most Forgiving Ape (Part Two)
Unit 6: A Lesson in Living (Part Two)
Unit 7: I'd Rather Be Black Than Female
Unit 8: The Trouble With Television
Unit 9: On Getting Off to Sleep
Unit 10: Why I Write?
 

 

 

 

 

 

 

 

 

 

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