P7
1.
In its place that is fine : In talking about TV programming,
this way is good (effective). On its behalf it is
OK.
2.
…that so brilliantly packages escapist entertainment
as a mass-marketing tool?: A medium used as a mass-marketing
tool designs every entertainment to make the viewers
forget the unpleasant reality.
3. fast ideas; quickly produced ideas
4. brilliantly: wisely, profoundly, remarkably, magnificently,
outstandingly, splendidly, resourcefully
5. escapist: of activities to provide escape from
unpleasant or dull reality
6. entertainment: recreational performances
7. mass-marketing tool: means of marketing in grand
scale
8. Who can … tool: Nobody can oppose (find fault with)
a TV program that has so remarkably turned (combined)
enjoyable performances into (with) the means of marketing
advertisement in grand scale. (Who can…?)
9. pervade: permeate, spread through, diffuse throughout,
fill, infuse, imbue, penetrate
10.
But I see its values… impatient public: The author
is worried about the influence of the TV program over
the American nation and its life style. He is critical
of the “fashionable”.
11. trend: fast ideas are the way to get to a fast
moving, impatient public
P8
1. absorbable: take in completely, digest; can be
taken in, understandable.
2. aptly: appropriately, suitably, properly, relevantly,
likely, /unlikely, aversely; unsuitably, improperly
3. scrap: small piece; bit (of news)
4. machine-gunning with scraps: fragments, or bits
and pieces, or news broadcast at high speed
5. coherence: consistency, natural and reasonable
connection in thought & words
6. dismissible: putting away from one’s mind; treating
a subject as not serious
P9
1. decivilize: retrograde, move back from civilization,
lower the degree of civilization
2. assumption: supposition, belief, presumption, presupposition
3. cultivate: develop, improve, enrich
4. anachronism: the mistake of placing some thing
in the wrong period of time; person or thing that
is or appears to be in the wrong period of time; something
(somebody) out of the place
5.
short attention span: the short duration of attentiveness
