1. Exchange of Presents_The Name and Nature of Chinese Red from the Perspective of Anthropology of Art

Chinese red refers to a key visual symbol of the multiethnic Chinese nation. From naming to local color preference, the visual experience accumulation in Chinese red lies not just in the solitary and fossilized historical relics, but in a ceaseless and dynamic process of formation, recognition, conversion and transmission.

2. Standardization of E-C Translation of Foreign Name and Its Countermeasures

It is very important to standardize the translation and application of foreign names. However, due to the complexity of the translation and application of foreign names, the E-C translation and application of foreign names are confusing. The translation and application of foreign names is a problem that translators and journalists in China must face. A variety of standardization problems related to E-C translation of foreign names include: the E-C translation and application of foreign names are mixed, non-standard, lack of content, lack of authority and so on.