Practice
Read the following ads and answer the questions that follow.
1.
Question:
The above is television advertising, where the words are most often spoken as an accompaniment to a short film. What is advertised? What special advantages does the product have?
( Carvers Supa-Drive Electric Power Pack is advertised. It has a Power-Pack, not an ordinary motor, and saws, drills, sands better. )
2.
These are the books that Hitler burned
He had to.
These books riddle superstition and viciousness with truth.
These thoughts and theories built our democracies and broke the chains of bondage.
These words are more powerful than any Gestapo or thought police.
Here, in 54 superbly bound volumes, you’ll find the wisdom of Shakespeare, Plato, Thomas Aquinas, Adam Smith, Tolstoy, Darwin and Freud. The truths of Homer, Augustine and many, many more.
No power-hungry madman could stand for long against these books. That’s why Hitler burned them.
Now these Great Books can all be yours, 443 works by 74 immortal authors. Yours, in your own home. To enlighten you, console you, to help you guide your children.
The amazing Syntopicon
With Great Books you receive the two-volume Syntopicon, an idea index that took 8 years and over a million dollars to build. With the Syntopicon, you can trace every thought in the Great Books as easily as you look up words in your dictionary.
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Questions:
1. What reasons does the advertiser give for you to buy the books?
( These books riddle superstition and viciousness with truth, help build democracy, contain wisdom of great men. They can be used at home, enlightening and consoling and helping guide children There is also Syntopicon in two-volume. )
2. What makes the ad effective?
( It uses the opposite example of Hitler who tried to burn these books. It points to the importance of these books. It uses parallel structure. )
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