| Ivory
Story |
Did
it take years of experimenting to get that soap to float?
Not exactly. Ivory Soap floated by accident. For years
the Procter & Gamble company had been developing a
formula for a high quality soap at an affordable price.
In January 1878, they finally perfected the formula. They
called it simply "White Soap," and began production.
Several months later the accident occurred.
A large batch of White Soap was mixing when a workman
at the factory went to lunch and forgot to turn off the
machine. When he returned, he found that air had been
worked into the mixture. he decided not to discard the
batch of soap because of such a small error, and he poured
the soap into the frames. The soap hardened and it was
cut, packaged, and shipped.
A few weeks later, letters began arriving at Procter &
Gamble asking for more of the soap that floated. The workman's
error had turned into a selling point! Harley Procter
came up with the name "Ivory" while listening
to a bible reading at church one morning in 1879. |
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Haier
America
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Haier America, founded
in 1999, is the U.S. Sales & Marketing division
of the international Haier Group, a manufacturer
of major appliances and electronics including, but
not limited to, refrigerators, freezers, air conditioners,
dishwashers, laundry products, small appliances,
electronics, and televisions. Haier products are
known around the world for quality and innovation.
Haier America has invested $15+ million in its US
Headquarters with a purchase of the Landmark Haier
Building in New York City. This location houses
the corporate offices, showrooms and research &
development labs. In addition, there is a restaurant
and Haier showcase gallery open to the public.
Haier America looks to new growth and success with
original products, strategic product distribution
and remaining true to its core philosophy of innovation. |
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