Before reading Passage B, try to find out why Haier has been so successful on the way of building its brand name with the help of the given information.
Information:
· Haier was founded with imported refrigerator technology from Germany in 1984.
· Haier won the State prize for quality management in 1990.
· Haier was awarded the ISO9001 certificate for product quality in 1994.
· Haier received the ISO14001 environment certificate in 1996.
· Haier wonthe Customer Satisfaction Cup in1997.
· Haier received TUV and VDE certificates from Germany.
· Haier received a CSA certificate from Canada for safety and energy efficiency.