"You can paint it
any color, so long as it's black," said Henry
Ford. That is what he told his production managers
shortly before the first Model T was assembled at the Ford
plant on Piquette Avenue in Detroit on October 1, 1908. These
were to be no-frills
cars: tough, reliable, inexpensive, and all more or less the
same.
There has
never been an automobile like the Model T Ford and, doubtless,
never will be again. The old "Tin Lizzies," as their
owners were fond of calling them, coughed, sputtered,
rumbled,
and sometimes kicked like a mule,
but they just kept going and going. At a time when many of
the country's roads were nothing more than cleared paths through
the woods, the Model T was ready for anything. No hill was
too steep for it, no mud hole too deep. People drove their
Lizzies not just for years but for decades. When the original
black bodies finally rusted through and fell off, the owners
rigged
up wooden cabs and the old cars kept on chugging.
Selling for as little as three hundred dollars, Ford's Model
Ts were so cheap that almost any family could afford one.
It was the Model T that drew ordinary Americans onto the highways,
that finally dragged American men down out of their saddles
and ended their love affair with the horse. They would
have a new mistress now, the same one they still have today:
the automobile.
Although it brought happiness to millions and an incredible
energy to the American economy, the ubiquitous
Model T was no happy accident. It was, in fact, a stroke of
genius, the idea of a single man: Henry Ford.
When Ford was born in
1863, Abraham
Lincoln was still president of the United States
and the outcome of the Civil War still far from decided. Ford
grew up in Michigan at a time when more than 80 percent of
Americans made their livings on the family farm and the most
commonly known machine was the harvester.
It was the horse and the mule that kept this America moving.
Ford would be foremost
among those who would change all that.
At the age of sixteen
Ford migrated to Detroit to work in its burgeoning
machine shops. It was here that he first came into contact
with a revolutionary new device called the internal
combustion engine. But Ford did not make anything
of it or with it right away. Ford was a slow starter; his
Model Ts would later become famous for the same quality. Over
the years he moved from job to job, tinkering
constantly in a little shop near his home. He was well into
his thirties by the time he built his first horseless carriage,
a buggy
frame mounted on bicycle wheels and powered by a deafening
four-cylinder engine. Still more years would pass before he
set up the Ford Motor Company backed by a paltry
$28,000 put up by a group of small investors. Established
in 1903, the little company was a success from the start,
producing more or less conventional
models. But Henry Ford had an idea, and he could not let it
idle.
Popular legend has it that Ford discussed his notion with
the famous inventor Thomas Edison. "Young man,"
Edison is supposed to have said. "This concept will change
the world."
Ford's plan was a simple
one: to produce a car that anyone could afford. Up until that
time automobiles had been mostly a plaything of the rich.
With the right design and production system, Ford was sure
he could change that. "I will build a car for the multitude,"
Ford proclaimed in 1908 when the first Model T sputtered to
life in Detroit. Early touring car versions sold for $550,
but assembly lines Ford set up became increasingly efficient,
and within a few years the price had dropped to under three
hundred dollars. This was well within the reach of anyone
with a job, and people everywhere were soon sputtering around
the countryside in Model Ts.
The Model T has become an indelible part of American
folklore, and practically every family has a story about one.
In most such tales the Tin Lizzie is not so much the subject
as it is one of the characters, for while they all looked
much the same, they each had their own personality.
For instance: One Texas farmer could only start his Model
T if he kicked it — and in just the right place. After he
died without revealing the magic spot, his family tried time
and again to kick the car to life. But not knowing the magic
spot, they could never again get it to start.
A Connecticut doctor who had never driven a car went into
town to pick up his new Model T and drove it back home where
his large, extended family waited in the front yard to cheer
his arrival. The family shouted and waved, but he drove right
by the house without stopping. The good doctor had no idea
how to use the brakes and had to keep driving until the car
ran out of gas.
(858 words)
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