返回首页  
HOME
Listen and Talk
Read and Explore
Write and Produce
Culture Salon
Related Links
Glossary
  Course 3 > Unit 3 > Passage B > Exercises
TextWords & ExpressionsTranslation  
  Exercises > Content Awareness: Read and Think
Language Focus   
  Content Awareness: Read and Think > Exercise 10  

10. Choose the best answer to each question with the information from the passage.

1. What is the main idea of the passage? 
A) Haier refrigerators and freezers are becoming more and more popular with American college students.
B) The old idea that Chinese products in America are mainly cheap toys no longer exists because of Haier's efforts.
C) Using its own strategies, Haier is gradually building its brand name in the American market.
D) Haier's successful strategy signals the way other Chinese companies should take for their future campaigns in the U.S. market.

2. Which of the following best explains the subtitle of the second part - "COLLEGE TOEHOLD"? 
A) Haier aims at U.S. college students in the hope that they will become its future employees.
B) Haier takes advantage of the strong purchasing power of U.S. college students to strive for more U.S. market.
C) Haier wants to learn the advanced technology and administration from U.S. colleges.
D) Haier focuses on U.S. college students for the purpose of keeping them as future customers.

3. Jemal's statement that "buying a New York building for $14 million is not what's going to make us" can be understood as ______. 
A) tthey are not going to make money from that building
B) buying that building is not for showing their strength
C) Haier won't succeed only by the purchase of that building
D) buying that building won't put them in difficulty

4. Ming-Jer Chen's comment "They're building up their learning curve in the U.S., and then picking up niche markets" refers to the fact that ______. 
A) Haier finds a suitable position in the U.S. market through exploration
B) Haier provides its employees training courses on marketing
C) Haier has set up a plant in Camden that will make large Haier brand refrigerators
D) Haier plans to launch Internet-linked appliances with Flash Gordon styling

5. It can be inferred from the passage that ______. 
A) with the help of some big advertising firms, Haier is growing quickly
B) a refrigerator with an American brand may be a product of Haier's
C) refrigerators made by Haier are much cheaper than those by America's companies
D) Haier is the second-biggest manufacturer of refrigerators in the U.S.

 
©Experiencing English 2002